Hire Team Members Who Are 'Willing to Turn Your Dreams Into a Reality'The founder of Soothe, an on-demand massage app that delivers relaxation, shares his formula for choosing the right talent.

ByKim Lachance Shandrow

Opinions expressed by Entrepreneur contributors are their own.

Like many successful young entrepreneurs, Merlin Kauffman constantly talks up his startup with friends, colleagues and, of course, potential customers. But passion -- and a gift for passionately pitching -- cannot alone sustain a business.

他的公司运行,西好莱坞,加州in-home massage delivery service calledSoothe,Harvard Business School Owner/President Managementprogram graduate onboarded a talented, tight-knit technical team. Their marching orders: to code the backend of Kauffman's entrepreneurial dreams, the inner workings of Soothe.

"If you're an idea person," he tells狗万官方, "you really need to find a very strong technical person who's willing to turn your dreams into a reality and not fight you on that too much."

Related:20 Entrepreneurs on the Lessons Their Mothers Taught Them

And by not fighting, he says he means following the leader and sticking to his original vision. It's a delicate balancing act that Kauffman, who tells us he was hired by AOL at the age of 11 and bootstrapped his first startup at the age of 17, carefully treads. At Soothe, he makes his working style philosphies clear to his engineers and other employees from the very beginning, as early as during the hiring process.

"You need people who are cooperative and who can add onto your idea, and won't detract from it," he says.

Judging by the rapid expansion of Soothe -- launched in August 2013 and now available in some 25 cities throughout the U.S., Canada and the United Kingdom -- it appears Kauffman's team did just that. Closing several venture capital rounds totaling some$47.3 millionhasn't hurt either.

To hear more of Kauffman's advice on hiring the right talent for your business, check out the video clip above.

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Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist atLos Angeles CityBeat,a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to theLos Angeles Times. She has also written forGovernment Technologymagazine,LA Yogamagazine, theLowell Sunnewspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at@Lashandrow. You can also follow her on Facebookhere.

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