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Providing Affordable Luxury-Quality Clothing to the Masses at Age 29With his startup Everlane, Michael Preysman is cutting out the middleman markups from high quality fashion.

ByBrittany Shoot

This story appears in theSeptember 2014issue of狗万官方.Subscribe »

Online retailerEverlanehas a straightforward mission: to provide low-cost, luxury-quality, anti-brandclothingand accessories for men and women, all without middleman markups.

It wasn't so simple when the site launched three years ago. "I had no idea what I was doing," admits founder and CEO Michael Preysman, 29, who had left a job in private equity in New York.

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