5 Key Tips to Restore Your Reputation After a PR CrisisA PR crisis is always negative, but by using these five tips, the damage can be limited.

A crisis could be a sudden scandal, an executive's slip of the tongue or the actions of a poorly trained employee with a customer. The impact can be severe, harming reputation, brand image, financial stability and all relationships — with customers, investors and employees.

Those looking to survive such storms would do well to insure themselves ahead of time. This means developing acrisis management plan. While you can certainly do a great deal to try and avoid such disasters, avoiding them completely is never guaranteed.