Having Trouble Selling Your Product? Rethink Your Sales ForceWhen police-uniform brand Her BlueWear struggled to sell its products to cops, it built a sales team its customers would trust.

Denise Czack knew sales. She'd been a sales manager at multiple companies, in multiple industries. So when she launched her ownstartup, she expected her expertise to easily carry over. Czack's business, HerBlueWear Uniforms, makesapparelfor female cops -- so for one of her first-ever sales trips, she went to a conference attended by 300 female cops and tried to make thepitch.

"I sold a measly five pairs of pants," she says. Her cofounder and sister-in-law, Tanya Czack -- who's a police officer in northeast Ohio -- wasn't surprised. "When Denise and I went into business together, I told her that the biggest problem with selling to law enforcement is that we're suspicious of what people say," she says. "That's part of the job."