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When entrepreneur Rajat Paharia needs advice, he leaves his Redwood City, California, office and walks across the street to find Sunil Singh, CEO of Informance, a company with about 100 employees that makes manufacturing business intelligence software for customers such as Glaxo- SmithKline, Johnson & Johnson and Unilever. Paharia--founder and CEO of Bunchball, a 2-year-old company that creates hosted online games that are licensed to customers including Facebook, NBC Sports and Warner Brothers--also lunches with Singh, 45, to talk business. "There's lots of whining and bitching," jokes Paharia, 37. "You need good, smart sounding boards outside [your company]."
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