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7 Areas of Your Business That Can Be Streamlined By Big DataData doesn't lie. Use it to make smarter business decisions.
BySina Fak•
Opinions expressed by Entrepreneur contributors are their own.
Big data as a concept is thrown around a lot. It's often used as a buzzword to sound tech-savvy and on the ball — but how much do you really know about it? In truth, it's been around for decades. Businesses have been analyzing their customers' actions and behaviors and using it to inform their business decisions for a long time; it's the marker of a strong businessperson. The difference today is that we now have the tools and technology to gather and analyze larger amounts of data faster. Enter big data.
Related:The Pivotal Role of Big Data in Ecommerce
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