5 Metrics You Shouldn't Use to Measure SuccessBeing popular or busy for its own sake feel good but don't move the ball forward for you or your company.

ByJeff Boss

Opinions expressed by Entrepreneur contributors are their own.

Numbers don't lie. Of all the metrics that drive corporate performance, numbers are the telltale sign from which a company's health is based. Data the office "gossip hound" credibility by turning conjecture into fact rather than continuing along the arc of the office rumor mill.

Without metrics there is no way to project improvement. Metrics are the means by which past performance gets scrutinized and added into the mental learning back known as an after action report or post mortem. If you don't take the time to reflect upon the past, you'll miss key performance indicators that are telltale signs for when to go, when to finish, and when to just wait in (bureaucratic) traffic/twiddle your organizational thumbs.

However, finding the right metrics is critical to paving the right path. You can measure anything but is the data earned the data valued? In other words, do the criteria being measured directly contribute to one of three priorities: the company, the department or team, you. Here are five (misleading) metrics to shy away from:

1. The number of meetings attended per day.

这不是会议的数量,只要质量好就行of how those meetings are executed that matter. Was there an agenda? Did the discussion follow the agenda? Were expectations met, and if not, why? The challenge isn't getting people together, it's getting them to talk candidly andshare information in such a way that builds team learning. Meetings are training opportunities for leaders, development opportunities for direct reports and learning opportunities for both.

Related:7 Secrets of the Most Productive Meetings

2. An empty email inbox.

Nothing says "insignificant" like a personally clean email inbox. Why? Because in startups, or any company for that matter, team success isn't measured by individual efforts. Success is measured by the collective efforts of all who believe in the purpose their company serves. Use your time wisely, and focus it only on whatyoucan affect. If you were just hired yesterday, then you just may be relegated to that "send" button. If you're a senior leader though, then get out and impact the one resource that can only come from you: people.

3. The office parties you get invited to (or don't).

Winning isn't the result of a popularity contest. Neither is leading. Leaders drive results that serve the purpose of the whole rather than just a few individuals. If that means not getting invited to your neighbor's Christmas party because you did something he or she disagreed with then, well, there's only one thing to do: throw a bigger, better party than your neighbor.

Related:How to Behave at Your Office Holiday Party

4. How many people say 'hi' to you.

This may be an important metric tofeelgood but it's also misleading for this reason: people have different emotional needs. That is, to some people breezing past others in the hallway is perfectly acceptable because they're okay with being a social hermit. Conversely, there are those social butterflies who like to flap their wings (i.e., mouths) every chance they get. Neither is right or wrong, just different.

5. The number of PowerPoint slides in your presentation.

In business, the one constant about time is there's never enough of it. Time is the most precious commodity in our lives because it qualifies the value of our efforts. The moretimewe spend on a product or with people is a direct reflection of how much value you place on behavior. Thetimewe spend working is what garners a profit. Thetimewe spend with others builds trust. Thetimewe spend listening to feedback defines our authenticity as leaders. If you want to deliver a valuable presentation, be clear, concise and succinct so you can afford more time for your audience to do the thingstheywant to do.

Metrics are important because they offer feedback. However, more critical than just having metrics is implementing the right metrics that drive success in the right direction, otherwise you're just working faster in the wrong direction.

Related:Success Must be Measured

Wavy Line
Jeff Boss

Leadership Team Coach, Author, Speaker

Jeff Boss is the author of two books, team leadership coach and former 13-year Navy SEAL where his top awards included four Bronze Stars with valor and two Purple Hearts. Visit him online at www.jeff-boss.com

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