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4 Examples of Risks Leading to RewardMeet the mavericks whose eccentric ideas paid off big.

ByDavid Port•

This story appears in theMarch 2015issue ofStart Up.

Kevin J. Miyazaki
They did it their way: Ryan Carson of Treehouse; Eventup’s Jayna Cooke.

Ryan Carsonhad spent enough time working for "the man" to know that as an employer, he didn't want tobecomethe man: the soul-crushing boss employees love to hate. So in launching his Portland, Ore.-based online coding school Treehouse in 2010, he decided to try something different: a four-day, 32-hour workweek.

The reaction from the MBA types who had Carson's ear was a chorus of "You're nuts!"

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