3 Success Strategies for Crafting the Perfect Elevator PitchThese veteran pitch competition winners share their best advice.

Entrepreneurs know that running a business means many things — product development, fundraising, marketing, branding, customer service and more. Distilling everything your company is down to one 60-second elevator pitch might seem like an impossible task.

ForSonia and Bill Massey, co-founders of product development consultancyTimeAway LLCand its flagship productThe Restroom Kit, crafting the perfect elevator pitch took time and practice. But after appearing onEntrepreneur Elevator Pitchand Steve Harvey's reality showFunderdome, the duo have their pitch down to a science.

Here are three of their best tips for impressing investors with your elevator pitch.