100 Brilliant Companies to Watch in 2016Every company on this list has one thing in common: an idea worth fighting for.

The 2016 consumer is a demanding one. They want what they want, when they want it. They want personalization, and they want control -- of theirmoney, theirfoodand theirhealth, and almost everything else.

As we compiled this year's Brilliant 100, it was immediately clear that the advantages go to smart businesses that create specialized, automated experiences. ConsiderQapital, a savings app that may finally trick millennials into financial stability, orCare at Hand,它可以预测和防止住院of senior citizens. And along with personalization, consumers want instant gratification -- provingthe on-demand economyis still very much in demand. According to a recent study by the Aspen Institute, 44 percent of U.S. adults have participated in the system. That's some 90 million folks buying and selling from one another, pumping cash into their own pockets as well as the overall economy. Check out the links below to see how, from home design to babysitting, this still-emerging industry is about way more than Uber.