When This Founder Had to Make One Big Decision, She Realized There Are Multiple Paths to SuccessAlyssa Furtado of Ratehub discusses a pivotal crossroads in her business.

ByMaRS Discovery District

Opinions expressed by Entrepreneur contributors are their own.

In this video from Entrepreneur Network partner Mars Discovery Disitrct, we hear from Alyssa Furtado, co-founder of Ratehub, which is a financial product comparison website that offers insights on credit card and mortgage rates.

Furtado discusses the struggle she and her co-founder faced to either self-fund or take on a new partner with capital.

They grappled with the possiblity of giving up control to a new voice on the board, or else in the face of lacking enough funding for Ratehub to reach its full potential. Inevitably, Furtado and her co-founder followed a path that made the most sense for Ratehub and learned, through listening to many different voices, there is not one way of doing successful business.

Click the video to hear more Alyssa Furtado.

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MaRS Discovery District is the world’s largest urban innovation hub. Located in the heart of Toronto, MaRS supports impact-driven startups tackling key societal challenges in the health, cleantech, fintech and enterprise sectors.

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