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When My Company Botched Its New App Rollout, We Learned A Critical Lesson About How to Serve Customers.Communication is everything.

ByIsabelle Kenyon•

This story appears in theJune 2022issue of狗万官方.Subscribe »

Courtesy of Calibrate

It felt like we had done everything right. We did our research. We asked our customers what they wanted. We built what they told us. Then, on May 10, 2021, we rolled out our new product and expected a lovefest.

Instead, that rollout launched a firestorm.

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