When It Makes Sense to Release an Imperfect ProductWe share when you should get your product out there and start getting feedback.
ByRose Leadem•
Opinions expressed by Entrepreneur contributors are their own.
Editor's Note: In the new podcastSc的大师ale, LinkedIn co-founder and Greylock partner Reid Hoffman explores his philosophy on how to scale a business -- and at Entrepreneur.com, entrepreneurs are responding with their own ideas and experiences in ourhub. This week, we're discussing Hoffman's theory: if you're not embarrassed by your first product release, you released it too late.
As a startup, it's difficult to know when to put yourproductor service on the market -- and people have different views of timing. For Reid Hoffman, the co-founder of LinkedIn and partner at VC firm Greylock, the earlier, the better.
Related:Why Mark Zuckerberg Runs 10,000 Facebook Versions a Day
"If you're not embarrassed by your first product release, you've released it too late," Hoffman, the hostSc的大师ale, a podcast series in which he explores counterintuitive theories to growing a company, says in the fourth episode.
According to Hoffman, entrepreneurs should push out their products, getfeedbackand iterate.
But for Nicole Lapin, theNew York Timesbest-selling author and co-host ofHatched,this doesn't always make sense. She says this approach is specific to the startup community, with a focus on tech companies. For bigger companies and consumer-facing ones, it may be better to go with the "you only get one chance to make a first impression" approach.
Related:Mark Zuckerberg Reveals the 5 Strategies That Helped Facebook Grow at an Insane Rate
Check out the video with Lapin and our editor-in-chief Jason Feifer discuss when products should be released, concerns raised about getting feedback and what other factors entrepreneurs need to consider when pushing a product to market.
