When Designing a Logo, First Comes Personality, Then ColorIn this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.
ByJason Fell•
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Whendesigning a logofor a startup, many entrepreneurs might starting by thinking aboutcolorfirst. But there's an important element to nail down before considering color, according to marketing strategistGregory Ciotti.
That element is called "perceived appropriateness," as Ciotti explains in the video above. Basically, a company needs to consider its personality. "You can't pick colors willy nilly, obviously you should be picking them based on your brand's personality," he says. "When crafting your logo, you'll need to have contextual clues that reinforce why you choose a color."
Watch the video above for more explanation as well as some -- ahem -- colorful examples of matching color to personality.
