Want to Know How Gen Z Is Transforming Digital Marketing? Take One Look at Wendy's.Gen Z may be the first digitally native group in history.

Social media. Short sentence, long conversation. Gen Z is the next generation that digital marketers need to start homing in on, and the only effective way to do that is through social media.

The era of the banner ad is dying out, slowly but surely. It might have worked for older, less tech-savvy demographics, but it's not going to be nearly as effective in the future.