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Turn Your Company Car Into a Marketing Campaign on WheelsA look at three companies who are using their cars to jump start conversation and generate revenue.
ByDavid Port•
Opinions expressed by Entrepreneur contributors are their own.
Talk about a fruitful investment. Mason Arnold relishes the attention he and his com-pany garner around Austin for driving a vehicle with a big banana on the roof. In turning people's heads, he has turned a company car into a rolling conversation starter, brand fortifier and revenue generator.
"It's the best marketing thing we've ever done,"
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