Tim Cook Reveals the Sectors Apple Wants to Conquer NextLooking to the future, Cook says that work within the health-care sector may be one of Apple's biggest opportunities of all.
ByGeoff Weiss•
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As Apple is poised for itsfirst forayinto a new product category under the stewardship of CEO Tim Cook, the company is already lining up its next expansion targets.
Connectedcarsand homes will be key areas of focus, Cook told CNBC in aninterviewyesterday -- though health may be the greatest opportunity of all. "For years, people have depended on strictly someone else to determine their health," Cook said, "and now these devices, in essence, empower people to manage and track their own health and fitness."
Cook was referring toResearchKit一个选择程序,允许iPhone用户participate in medical research studies. In 24 hours, for instance, Cook said 11,000 people signed up for a Stanford University cardiovascular disease study. "It would've normally taken 50 medical centers an entire year to sign up that many participants."
He adds that developments in the sector could push our life expectancy much longer than it currently is -- even as much as 50 years.
Cook also discussed the ways in which a looming paranoia about competitors -- despite Apple's dominant position in the market -- has always pushed the company to foster game-changing initiatives. "We're always paranoid," he said. "We always want the very best product, and so if we're not beating someone else, we're trying to beat the thing that we have currently shipping. Everybody here lives on edge."
Related:With ResearchKit, Apple Wants to Use Your iPhone For Medical Research
