This Tool Promises to Find the Best Location for Your BusinessPiinpoint helps businesses choose where to open based on facts, not just intuition.

Location, location, location--everyone knows it matters, but Jim Robeson, co-founder of Waterloo, Ontario-based analytics startup PiinPoint, knows from experience how critical this business chestnut truly is.

Robeson was inspired to develop a way to quantify the merits of various business loca-tions after his parents moved their Ontario deli to a new space. "I saw firsthand how location can affect sales negatively," Robeson recalls.