The Future Has Been Delivered to Your MailboxDukky is merging the junk in the mail with social marketing and web technology--and creating a staggeringly effective marketing machine.

There's a reason people call it junk mail--as much as 99 percent of direct-mail ads are ignored, or cursed at, before being tossed into the trash.

But Shawn Burst saw potential amid the unredeemed coupons and "This week only!" offers: What if it was possible to combine a direct-mail campaign with social media and other web technology? What if he could make junk mail extremely valuable--not just to the people who get it but also to the marketing groups and businesses that send it out?