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Should Entrepreneurs Write a Book to Become More Influential?Founders often think they need to write a book to propel their personal brand -- but does it really make sense?

ByAdam Bornstein

This story appears in theJanuary 2018issue of狗万官方.Subscribe »

Federico Gastaldi

There's a lot of pressure on entrepreneurs to be not just great business owners but also great business minds. Writing abookseems like a logical path toinfluencerstatus. But is it?

Q: As an entrepreneur, is it important to write a book and become an influencer in order to take my business to the next level? -- Pete, Australia

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