Secrets of the 10 Most-Trusted BrandsDreaming of the day your business becomes a household name? Follow these examples.

没有被tter way to dissect the how-tos of branding than to dig deep into the companies everybody knows and trusts. To accomplish this,狗万官方teamed with The Values Institute at DGWB, a Santa Ana, Calif.-based think tank that focuses on brand relationships, on a consumer survey that explored the reasons some brands manage to stay on top.

What became clear: Though they may not have the biggest sales or market share in their categories, today's most trustworthy brands have created relationships with consumers through experiences that trigger a visceral response.