Scents and Sensibility: How This Historic Perfumery Is InnovatingA 400-year-old company blends perfumes -- and business practices -- old and new
ByCarren Jao•
This story appears in theMay 2015issue of狗万官方.Subscribe »
A whiff of something sweet hangs in the air at Via della Scala in Florence, Italy. It could be the cabbage rose, a flower that grows on the hills of Tuscany; orange blossoms from the trees of Sicily; or perhaps it is the heady smell of success for a company that traces its roots back several centuries.
Just a few steps from the city's main train station sits Officina Profumo Farmaceutica di Santa Maria Novella (SMN), a 400-year-old perfume and beauty-product company that grew from the methods Dominican friars once used to cultivate medicinal herbs for a convent infirmary. Though SMN's operations have expanded past these halls (there's now a factory just three miles away), the company preserved its original premises, including its vaulted ceilings and frescoes. Still, says commercial director Gianluca Foà, SMN is not "just a museum. We're an innovative company competing in an international market."
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts