For Subscribers
Run! It's the Internet!Global consumers may be too scared to buy from your site.
Opinions expressed by Entrepreneur contributors are their own.
If you think e-commerce took the world by storm, you'rewrong: the United States accounted for three-fourths of all onlinesales in 2000. So why hasn't the rest of the globe jumped onthe e-tail train? They're afraid they might get hurt.
And according to an October 2000 Research International Groupsurvey of Internet users from 38 countries, fears of e-commerceextend beyond stolen credit card numbers. In South America, forexample, consumers fear divulging personal details will increasethe chance they'll be kidnapped.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts
