Promoting a Close-Knit Company Culture Can Lead to ProfitabilityA team who spends time bonding outside the office could possibly work better inside the office.

ByEric Siu

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Eric Siu continues his conversation with the president of AppSumo, Ayman Al-Abdullah, about his approach to building a long-lasting team.

Al-Abdullah talks about the culture of his company, AppSumo. The company's president recounts the interesting story surrounding the company's beginnings. The company talks about implementing trips and team happy hours into the company's schedule. For Al-Abdullah, culture is simply about hiring the right people who will be open to taking on new responsiblities and can think outside of the 9-to-5 work schedule.

The company also makes an effort to encourage team bonding and have personal conversations by taking the team on a retreat to Seattle, where everyone will go to the woods together, as well as enjoy the city's nightlife together.

Finally, in order to get your team on the same page and move towards profitability, your business shouldn't focus on the latest industry news, but strategies that have worked for you already. By analyzing these top three tactics, can help sustain a successful entrepreneurial path.

Click the video to hear more AppSumo's Ayman Al-Abdullah and Eric Siu's conversation.

Related:Why This Startup Went Through Nearly 50 Interviews to Find the Right Hire

Entrepreneur Networkis a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of topYouTube channelsin the business vertical. Watch video from our network partners on demand onRoku,Apple TVand the Entrepreneur App available oniOSandAndroiddevices.

Click hereto become a part of this growing video network.

Wavy Line
Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale.

Editor's Pick

Related Topics

Business News

What Is a 'Lazy Girl Job'? New TikTok Trend Empowers Women to Work However They Want

The trend began as a way for women to find more free time during their days.

Business Ideas

The Top 10 Home Business Ideas for 2023

Can't figure out which enterprise you should launch in 2023? Check out 10 stellar home business ideas to get inspiration.

Starting a Business

10 Common Obstacles to Avoid When Starting a Business

Starting a new business can be an exciting and rewarding venture, but it also comes with its fair share of challenges. Here are some common obstacles to avoid when starting a new business.

Growing a Business

3 Solutions That Help Alleviate Everyday Pressures Small Business Owners Face

We live in a world with increasing pressures from stakeholders, constantly changing customer expectations and volatile financial conditions — which for many, especially business owners — can make it hard to create clear distinctions between professional and personal emotions.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.