Get in Front of Customers With Direct MailLooking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes.
Opinions expressed by Entrepreneur contributors are their own.
Marketing aimed at customer acquisition has leaped to the forefront in 2005 as many companies move away from more generalized branding efforts toward programs that yield measurable ROI. Measurement and account-ability are today's watchwords, and a conspicuous increase in spending on direct-mail programs is the result.
Direct mail produces a relatively fast and measurable return, and it's a great prospecting tool. Here's a look at the best ways to use direct mail to win new customers.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts