Hot on the TrailLearn three easy ways to track your advertising results, and find out if you're really getting the most for your money.
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If you're running a comprehensive marketing program, with asolid combination of advertising media plus direct mail and e-mail,chances are you've got leads and responses coming in from justabout everywhere. So how can you tell which of your marketingtactics are stellar performers and which need to be replaced?Tracking your marketing responses is easier than you think, andit's the smartest way to save marketing dollars by cutting thefat and eliminating any nonperforming media and tactics.
The best way to track your advertising responses is to key eachad with a unique code, so every sale or lead can be identifiedaccording to its original source. Here are three ways to make everylead identifiable:
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