Seven Effective Marketing Methods for Our Ad-Cluttered, Digital AgeIn a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
ByCarol Tice•
Opinions expressed by Entrepreneur contributors are their own.
Small-business owners have more options today for how tomarket their products and servicesthan ever before. That means it's more confusing than ever, too. But in a competitive climate, marketing effectively is critical.
So what types of marketing have the most impact in our ad-cluttered world? Here are seven methods to consider:
1. A well-crafted press release.Submitting to big press-release sites, such asPR NewswireorPRWeb,一些媒体covera不仅能让你的业务ge, but also reallyboost your website's rankingsin search engines.
2. Outsourced sales forces.Users of this approach report that the return on investment is higher than when housing and supporting staffers, probably because salespeople perform better when they'renot being micromanaged.
3.电子邮件营销。Email remains the killer app.With a basic website, you can capture email addresses, send a newsletter, keep your name in front of prospects, and make that sale.
4. Digital coupons.The virtual version of this old-school marketing ploy is gaining fast on physical coupons. New tools are evolving digital coupons intoa powerful real-time lead conversion tool, so look for this method to only get better.
5. Picking up the phone.With all the digital marketing going on, you could stand out from the packif you actually talk to prospects.
6. Integrating social media, mobile, and internet. As digital marketing proliferates, companies thatpull all their marketing togetherinto a cohesive whole get the advantage.
7. Pay-per-click ads.Have they gone out of style? Not if you're in industries that perform well in this venue, including local service providers, sellers of obscure products, and software providers. And$7.2 billion in 2011 Adwords purchasesby small businesses suggests that some businesses must be seeing it pay off.
What marketing methods are paying off for your business?Leave a comment and let us know your approach.
