Is This the Worst Twitter Pitch for Obamacare Ever?白宫已经参军ed hot chocolate and footie pajamas in its battle to enroll folks in Obamacare. Umm...
By雷·亨尼西•
Opinions expressed by Entrepreneur contributors are their own.
To work, everyone knows the Affordable Care Act needs young people to sign up, and the White House has been spending heavily to target millenials and others to at least start a conversation about enrolling in Obamacare.
But its latest attempt seems to be falling on deaf ears.
Here was this morning's tweet, from the official account of the president.
How do you plan to spend the cold days of December?http://t.co/Rwf5AYc3bG#GetTalkingpic.twitter.com/PBQ397yLf4
— Barack Obama (@BarackObama)December 17, 2013
What follows is a parade of snark, most from the very target audience the president is trying to reach...
#gettalkingabout where he got that onesie. MT@BarackObama: How do you plan to spend the days of Dec?#GetTalkingpic.twitter.com/GsuZiFnw1e
— kelly cohen (@politiCOHEN_)December 17, 2013
@BarackObamaWords are simply inadequate to describe the spiral galaxy sized suck of that tweet. Yet I will persevere.
— Hugo Hackenbush (@MangyLover)December 17, 2013
I'll spend them standing up when I pee. RT@BarackObama: How do you plan to spend the cold days of December?pic.twitter.com/QwO2PjyWcX
— Patrick Kernan Quinn (@PatKernanQuinn)12月18日2013
I can't afford Hot Chocolate. My insurance is too expensive.@PatKernanQuinn@BarackObama@RBPundit
— William L (@WDLKD)12月18日2013
@BarackObama...and the winner for most hilarious Tweet of the week.
— Tim Morris (@TimMorrisUSA)December 17, 2013
So, marketers and branding experts, weigh in: Helpful or not?
Related:Still Sorting Through Your Company's Health-Care Options? We Can Help
