In 2018, Get Ready to (Finally) Embrace Virtual and Augmented RealityStorytelling will always be a strong tool for entrepreneurs-but creativity is key, now more than ever.

For 2018 trends, we asked an expert on what entrepreneurs can expect this coming year in storytelling.

Understanding youraudiencematters. It always has, and it always will. In that way,storytellingnever changes. But technology and consumer behavior are changing faster than most existing models can keep up with, and 2018 will be an extremely interesting time for entrepreneurs who are in the business of storytelling -- or, frankly, who are just looking to tell stories about their business.