How to Repair a Damaged Reputation OnlineOnline rumors got your brand down? Get ready to fight back.
By格温莫兰•
Opinions expressed by Entrepreneur contributors are their own.
After Denise Lones, founder of Bellingham, Wash., real estate marketing companyThe Lones Group, tried to stop a competitor from using trade dress similar to her trademarked zebra-theme brand, she got an up-close and unwelcome look at the dark side of the internet.
Blogger pals of her well-connected adversary, including one at a major industry website, blasted Lones for being a bully and filing a frivolous lawsuit, often misrepresenting the circumstances, she says. Some posts generated hundreds of angry responses, and anonymous callers began phoning her office, leaving scathing messages. At the low point, one person even decided to inject some personal terror into Lones' life by claiming her daughter had been in a serious car accident.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts
