How to Really Listen to Your CustomersA flexible response to a customer's needs plants a vineyard's new direction.

When's the last time an idea you dreamed up over a whole lot ofwineheld up until the next morning? Usually the day after such a session is more about "Pass the ibuprofen" than "Holy crap! I had this brilliant idea to grow my business!"

But for brothers Butch and Jerry Milbrandt, the owners ofMilbrandt Vineyards, wine-y nights--and, more so, a willingness to be flexible about their product offerings and invest in their business--have led to solid growth.