How to Leverage Personal Videos to Build Relationships with CustomersThe founder of a software platform for sending personal videos to sales leads talks about the importance of business-customer relationships.

ByJames McKinney•Jan 13, 2021

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Matt Barnettis the founder of Bonjoro, a tool for sending personal videos to customers. In this clip from an episode of "The Startup Story" podcast, Barnett talks about leveraging video for customer satisfaction, onboarding and sales cycles to increase revenue.

Listen to the complete interview on this episode of "The Startup Story."

Barnett unpacks the value proposition of video as a tool for building relationships with potential customers and how to leverage a video solution at scale for ecommerce. He also talks about how Bonjoro works for businesses, including step-by-step instructions for using the platform.

James McKinney

Creator & Host, The Startup Story

James McKinney is the Founder & Host ofThe Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.

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