How to Get Your Business Noticed on a BudgetIf you are a business looking to get noticed by media, check out this video.

ByEric Siu

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Eric Siu speaks with branding expert Adrian Salamunovic. Together, they break down three power tips on how to get more press for your company.

The first includes thinking how your customer think. For instance, if you're running a photo printing company, then you should concentrate on finding the audience who is searching online for "photo printing." Salamunovic reveals a few tools that you can use to nail down your customer base who is searching. When your customer is on your page, they are essentially at a point when they are ready to buy. From there, review the first editorial search you canf ind.

Next, create podcast content around your business. If 2019 has made anything clear, it's that podcasts are wildly popular. After, complete a competitive analysis by evaluating where your competitors currently stand.

Finally, if you're in the process of crafting email pitches to journalists, your main goal should be to get the recipients to reply and ask questions. Some tactics that work include offering interviews, samples and original photography.

Click play to hear all of Siu and Salamunovic's insights into building good PR and gaining media attention.

Related:How to Increase the Conversion Rate on Your Ads

Entrepreneur Networkis a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of topYouTube channelsin the business vertical. Watch video from our network partners on demand onAmazon Fire,Roku,Apple TVand the Entrepreneur App available oniOSandAndroiddevices.

Click hereto become a part of this growing video network

Wavy Line
Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale.

Editor's Pick

Related Topics

Business Solutions

Learn to Program an AI Chatbot for Your Business in This $30 Course

Get back-to-school savings on this AI coding course.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.

领导

This Common Leadership Habit Will Harm Your Credibility. Are You Guilty of It?

As leaders, we're always looking for ways to build credibility among peers and employees. But this easy-to-make mistake can ruin it in an instant.

Data & Recovery

Get 1TB of Cloud Storage for Life for $119.97 With This Back-to-School Sale

This 1TB Cloud Storage Solution Is Only $119.97 for Back to School

Thought Leaders

Mark Cuban Says These are the Dumbest Things Entrepreneurs Do

Whatever you do, don't do the first thing on this list. Or the second. Definitely not the third.