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How to Get Ongoing Media Exposure Using Seasonal StoriesPitching seasonal stories is a great way of getting regular media exposure.
BySharon Bolt•Originally published
Opinions expressed by Entrepreneur contributors are their own.
Seasonal stories are events that are celebrated, often worldwide, every year such as Valentine's Day, Christmas, Black Friday, Easter, 4th of July, Thanksgiving, Chinese New Year, Halloween, Mother's Day and Father's Day. Seasonal stories also include the 4 seasons: spring, summer, autumn/fall, and winter.
Pitching seasonal stories is a great way of getting regular media exposure and as the event happens at the same time every year, as a business owner, you can prepare for them in advance and use the same or similar angle year after year.
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