How to Create a Millennial Brand That Your Audience Will Come Back to Over and OverTo carve out an area you will excel at, you should get specific as possible.

ByPeter Voogd

Opinions expressed by Entrepreneur contributors are their own.

Building a powerful brand in today's modern economy is no easy task -- and Entrepreneur Network partner Peter Voogd knows the ins and outs of the process. In this video, Voogd describes to video series host Sean Cannell how he created his own identity as an influencer by leveraging social media. Voogd talks about pinpointing what industry you want to dominate; he specifically wanted to help and impact millennials. Voogd talks about hiring a team of young 20-year-olds to help him build his business, giving them control over phoning his clients and motivating them to work and build something early on.

Voogd talks about delivering real results. Many young millennials want to call themselves founders and coaches when they have few results to prove they are truly trustworthy. Voogd describes how he chose millennials to focus on because he knew he could impact them and deliver tangible results by tailoring content to them.

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Peter Voogd

Leading Authority for Young Entrepreneurs

Peter Voogd is the author of the best selling book6 Months to 6 Figures的创始人,以及改变现状的专科学校emy. He's a leading authority on Gen y leadership who has trainedand inspired well over 4,500 entrepreneurs with his true story of going from dead broke to a six figure income within six months. His podcasts, videos, websites and social media reaches more than 200,000 people monthly.

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