Here's How You Can Pick and Master Your NicheWhat makes your company stand out from the competition?

ByPeter Voogd

Opinions expressed by Entrepreneur contributors are their own.

In this video, Peter Voogd breaks down a step-by-step guide on how you can become the leading expert in any field. It all starts by finding your role — for Voogd, that meant discovering how he could become a leader of millennials. Next, Voogd says you need to clearly define what your audience is. Do you know their biggest problems, fears and ambitions?

Voogd offers how an in-house survey of his target audience helped him gather insight about his target market and deliver a better product as a result. Watch the full video to learn more about how you can master your own niche.

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Peter Voogd

Leading Authority for Young Entrepreneurs

Peter Voogd is the author of the best selling book6 Months to 6 Figures, as well as the founder of The Game Changers Academy. He's a leading authority on Gen y leadership who has trainedand inspired well over 4,500 entrepreneurs with his true story of going from dead broke to a six figure income within six months. His podcasts, videos, websites and social media reaches more than 200,000 people monthly.

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