How Beachbody Acquired 10 Million Customers and Reached $1 Billion in SalesDiscover the secret to scaling your business.

ByKristen Aldridge•Jun 28, 2018

Opinions expressed by Entrepreneur contributors are their own.

Founder ofRound Two Partners Babak Azadcertainly knows his stuff when it comes to massively scaling a business.

During his tenure as SVP, media & customer acquisition at Beachbody (the creators of P90X, Insanity and Shakeology), he helped the company acquire more than 10 million customers and eclipse $1 billion in sales.

Azad says that focusing on three areas -- customer lifetime value, brand and operational excellence -- can dramatically increase the chances of scalability and sustainability of a business.

In this episode ofProject Luminary with Kristen Aldridge, learn Azad's secret to scaling.

Watch more episodes ofProject Luminary on its YouTube Channel here.

Kristen Aldridge

Founder of Original Stories Media, Journalist, Producer and Storyteller

Emmy-winning journalist and brand storytelling expertKristen Aldridgeis founder and CEO ofOriginal Stories Media, a production company that specializes in capturing the origin stories behind the world’s most impactful brands. With over two decades of experience in the media industry, she has created content garnering millions of views for hugely successful platforms including Entrepreneur, ESPN, ABC, CBS, Yahoo!, and SHAPE.

Passionate about all things entrepreneurship, Aldridge created the original digital seriesHow Brands Are Bornto shine a light on all the remarkable people changing the world one big, bold dream at a time. Her mission is to help leaders reveal their most authentic selves so they can more effectively unleash their vision, inspire their culture, and bring deep value to the marketplace.

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