Here's What Happened When Three Families Spent the Night at IKEAPublicity stunt du jour, part II.
ByLaura Entis•
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The unconventional marketing stunt continues.
Two weeks ago, wewroteabout how Airbnb was partnering up with IKEA to offer three "unique" rental opportunities -- at an IKEA store in Australia.
On Sunday, as promised, three Australian families (selected from over 1,000 applicants) spent the night in themed showrooms -- complete with price tags -- at an IKEA just outside Sydney.
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Now, we have photos from their stay – and as with all good marketing stunts, puppies play a prominent role.
In lieu of an alarm, the families received different unconventional wake-up calls, including puppies (!), a string orchestra and breakfast in bed.
It's pretty ridiculous and the puppies are ridiculously cute.
