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Getting to First Base Using the Marketing Ball StrategyHow to make a good first impression and attract prospective clients the right way.
BySohail Khan•
Opinions expressed by Entrepreneur contributors are their own.
As the world opens up, networking events and social gatherings pose great opportunities to build business relationships and get the word out about your company and the services you provide.
The scenario is familiar: A room full of people mingling and discussing business while trying to make connections. When a potential client approaches you and asks, "What do you do?" your answer is crucial. This is your chance to put yourself in position to score a sale, but you must respond in a way that attracts their attention or the opportunity will pass and the person will move on. You may never get another chance.
