Entrepreneur Plus - Short White
For Subscribers

'My Generation Is Lazy': 23-Year-Old CEO Says One Specific Thing Is Destroying Gen Z's Work EthicLuke Lintz was 16 when he co-founded public relations firm HighKey Enterprises with his brother.

ByAmanda Breen

Key Takeaways

  • Luke Lintz had odd jobs starting in seventh grade, from babysitting to demolition work.
  • Social media helped his company find success — but it's not without its drawbacks, he says.
  • Lintz hopes his social media content helps Gen Z peers addicted to the digital realm "wake up and smell the coffee."

Luke Lintz, the 23-year-old co-founder and CEO of Puerto Rico-based public relations firmHighKey Enterprises, says he knows what hard work looks like because he's been workingside gigssince he was in seventh grade.

Over the course of middle and high school, Lintz babysat, worked at an organic food store, did demolition work and painted houses.

He and his brother launched HighKey when Lintz was just 16, and he says theirinspirationcame from "constantly trying to find the best use of [his] time, wanting more out of life, and [he and his brother] pushing each other regularly to be better."

This is a subscriber-only article. Join Entrepreneur+today for access

Editor's Pick

Related Topics

Marketing

Don't Give a Sales Pitch to a Journalist — Tell Them Your Story. Here's Why.

Most entrepreneurs are driven to sell their product or service in all conversations, but don't try doing that when speaking with reporters.

Business News

A Judge Just Ordered Sam Bankman-Fried to Go To Jail. 'He Tried to Tamper with Witnesses at Least Twice.'

The disgraced former CEO of FTX will remain in custody ahead of his criminal trial in October.

Marketing

'Barbie' Was a Publicity Machine — Here's How Barbie and 4 Other Blockbusters Mastered the Art of Marketing

'Barbie' reportedly had a $150 million marketing budget, and it exceeded that figure in its opening weekend. Here's how their marketing team pulled it off.

Growing a Business

10 AI Tools That You Should Be Using In Your Business This Year

Here are 10 AI tools that you can be using today to help increase productivity and hopefully profits.

Business Solutions

Save $20 Off This Top-Rated Scanning App

With iScanner, you'll get a document scanner, PDF editor, file manager, and more in a single app.