3 Word-of-Mouth Marketing TacticsAnd as a marketing method, it's downright unbeatable. Get customers to spread the word about your business with 3 simple strategies.
Opinions expressed by Entrepreneur contributors are their own.
Most everyone agrees: There's no better advertising than word-of-mouth. After all, a customer who calls you following a personal recommendation from a friend or colleague is more likely to buy. And that makes the pursuit of positive word-of-mouth every entrepreneur's holy grail.
Today, marketers have created a science out of winning word-of-mouth, or WOM. There's even aWord of Mouth Marketing Associationfor marketing professionals charged with building word-of-mouth for their companies. The truth is, the right kind of talk doesn't always come cheap, and you have to actively pursue WOM. For maximum results, build a formalized WOM program using at least one of the following three major tactics.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts