Do You Know When It's Time to Make a Pivot?Successful entrepreneurs know how to recognize when the original plan is not working.

ByMaRS Discovery District

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Mars Discovery District talks with James Glover, one of the founders of marketing software business Coherent Path.

Glover and his co-founder first began working together at a software company, Memento. Eventually, they changed directions to perfecting an email platform for retail businesses.

Glover and his partner arrived at this decision by targeting a problem that needed real-time assistance. This, inevitably, helped the team grow revenue and improve the company.

Click the video to hear more from Glover about his entrepreneurial journey.

Related:Why Ambition Is Nothing More Than a Willingness to Fail

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MaRS Discovery District is the world’s largest urban innovation hub. Located in the heart of Toronto, MaRS supports impact-driven startups tackling key societal challenges in the health, cleantech, fintech and enterprise sectors.

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