Chili's Ups Its Marketing Game By Pushing Its Do-Good Social ProgramsThe restaurant franchise released a video titled 'More Life Happens Here' promoting its charitable activities.
Opinions expressed by Entrepreneur contributors are their own.
"Let's talk about life for a minute." Cut from an image of an epic sunset to an image of a baby's tiny hand clutching a finger to children's feet stomping in the rain to a father pushing children on a swing set. "To us, life is about common experiences."
Sounds a bit like the intro to a motivational video from a community service driven organization, right? Nope. It's actually a video byChili's. You know, thefood franchise known for adding a Tex-Mex flair to everythingfrom eggrolls to flatbreads.
In an era when theSocial Enterprise Clubis one of the largest student groups at Harvard Business School and the youngest working generation largely cares more about having apurpose-driven careerthan making bucket loads of money, businesses have more reason now than ever to highlight the causes they care about. Chili's and other big companies, many of which have been mega donors for years, are putting new emphasis on their charitable efforts.
Related:Chili's Is Getting Into the Delivery Business -- For Orders $125 and Up
"Since our earliest days, we have always believed in having a purpose beyond profit and supporting the needs and aspirations of our community," the Chili's video says. In particular, Chili's highlights its $50 million donation to St. Jude Children's Research hospital.
Take a look at the video, embedded below. What do you think? Does it make you want to eat more boneless honey-chipotle wings?
Related:Tablets Soon to Become Tabletop Mainstays at Chili's
