Canadian Pizzeria Generates Buzz With $450 PieOne way to catch customers' attention: break the record for the world's most expensive pizza.
ByKate Taylor•
Opinions expressed by Entrepreneur contributors are their own.
How much do you usually spend for a pizza? Fifteen dollars? This Canadian pizzeria wants you to shell out more than that – a lot more.
Steveston Pizza charges as whopping $450 for its"C6" Pizza, topped with lobster and black Alaskan cod, with a side of Russian caviar. The pizzeria is known for its creative combinations, offering other pizzas with caramelized duck confit, pomme frites and Icelandic scampi.
The pizza seems like a promising pie to topple theGuinness World Record'scurrent most expensive pizza – a thin-crust creation topped with shavings from a rare Italian truffle, sold for 100 pounds at Gordon Ramsey's Maze restaurant.
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Reportedly,only eightof Steveston's the pricey creations have been sold. However, for most restaurants with uber-expensive offerings, it's not how often they are sold that matters – it's the surrounding buzz.
Taking everyday items and jacking them up to absurd prices with exorbitant ingredients has become a hype-inducing game across the spectrum. For burgers, it'sall about the add-ons: Las Vegas restaurant Fleur created a buzz with the $5,000 Fleurburger 5000, served with a "free" $5,300 bottle of wine while 666 Burger's "Douche Burger" is topped with gold-leaf and stuffed with foie gras. Meanwhile, New York's Bagatelle offers a$1,000 sundaewith Dom Perignon Rose sorbet, served with a side of a Mauboussin ring.
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