Speak UpHate to negotiate? That's still no excuse to avoid learning this skill.

An entrepreneur who doesn't like to negotiate is like a chefwho doesn't like to handle knives. Bargaining ability is a keybusiness skill. If you resist learning and using it, you have aserious deficit-not just at the bargaining table, but also inlife.

Of course, there are plenty of reasonsnotto likenegotiating. It can be alternately petty, time-consuming,confrontational, impossibly difficult and aggravating (to name afew). What matters most, however, is whyyoudon't liketo negotiate.