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If you react to intimidation by counterattacking, walking awayor caving, there's a better way: Stand your ground, andnegotiate.
- Stay cool.Above all, relax. Ignore the theatrics. Ifyour opponent keeps interrupting, politely ask him or her to stop.Create a tactful timeout, such as another appointment. Not reactingmay take supreme self-control, but your maturity will pay off.Also, don't allow experts, celebrities or business leaders topsych you out.
- Refocus on the issues.Intimidation is not the issue.Your deal is. No matter how long it takes, keep bringing thediscussion back to the real concerns: price, services, time periodsand so on.
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