App Makes Creating a Single Page 'Pitch Site' Super SimpleCrushpath's easy-to-use software connects social media feeds and Salesforce software into one convenient package.
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Matt Knapp knows sales, and he knows the value of high-quality CRM software. But the pricey program he was running kept eating more and more of his bottom line. His six-person sales team at Lincoln, Neb.-based Facts Management, which sells tuition processing tools to private K-12 schools throughout the U.S., needed something less expensive. So Knapp, senior vice president of key accounts, gave the new web-based sales tool Crushpath a try.
On the surface, the app created by San Francisco-basedCrushpathseemed almost too simple when compared to the complex sales software Knapp used previously. The Crushpath platform allows just about anybody, including part-time salespeople and jack-of-all-trades solopreneurs, to create in a matter of minutes one-page websites (called "pitch sites") that target specific prospects with special deals. Each pitch site has a unique URL, so it can be shared easily via e-mail or social media, or indexed on the web to capture leads through organic search.
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