6 Reasons Customers Aren't Opening Your Emails (Infographic)Avoid these common email marketing sins or end up in the trash folder of eternal doom.

ByKim Lachance Shandrow

Opinions expressed by Entrepreneur contributors are their own.

Two seconds. That's all you get to make a good first impression.

That's how long, rather how short,people typically taketo size up an email from marketers, should they even open it at all. When they do -- if you don't move them in some way in two fleeting seconds -- it's game over. Delete. Your email marketing efforts are doomed to the trash folder. Conversion denied.

Related:10 Ingredients for a Successful Email Marketing Campaign (Infographic)

To help you avoid that ugly fate in your next campaign, the folks atMailify, an email marketing software maker, have put together a helpful, pinball game-themed infographic that shows you six common email marketing sins to avoid like, well, playing pinball blindfolded. Don't heed this wise advice and it could be game over -- and nil ROI -- for you. Check it out below.

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6 Reasons Customers Aren't Opening Your Emails (Infographic)

Related:6 Email-Marketing Techniques That Boost Click-Through Rates

Wavy Line
Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist atLos Angeles CityBeat,a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to theLos Angeles Times. She has also written forGovernment Technologymagazine,LA Yogamagazine, theLowell Sunnewspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at@Lashandrow. You can also follow her on Facebookhere.

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