5 Ways to Incorporate Virtual Reality Into Your Marketing PlanBig Companies are successfully using VR to market to customers. You could, too.

According to theDigi-Capital, virtual reality (VR) will be a $30 billion market by 2020. And while the technology still requires some work and testing, there are ways to take advantage of this trend early and use VR for your startup right now. Companies like IKEA, McDonald's, Coca-Cola, and theNew York Timesare already.

1. Make a 360 video.

360 videos capture everything around the operator, allowing those watching to feel a full interaction. If you're watching this kind of video from your smartphone, you can move your device and the picture in the video will move as well, just like you were there. If you use a VR Headset, you can move the image while you're moving your head - like in real life. If you're watching from the laptop or computer, the video can be moved by simply dragging it via touchpad or mouse.

Because the 360 experience is pretty new, these videos usually get more attention than regular videos.Some of themget up to 15 million views. And some companies are already using 360 videos for branding purposes, making immersive interviews, test drives, tours and other kinds of content that can be viewed via computer, phone or VR headset. For example, The North Face is offeringthe chanceto join a mountain climber adventure in Nepal.

Making a 360 video is not too difficult. Some companies makespecial camerasfor 360 videos. There's the Samsung Gear 360, Kodak sp360 and Ricoh Theta S. Prices for these vary between $250 and $500. After shooting is done, the video needs to be edited in special software, such as FinalCut. Or, if you're not into shooting and editing yourself, you can hire a company to do it for you. Just google "360 video production."

2. Brand Google Cardboard for your customers.

Google Cardboard is the most popular and affordable VR headset. You canbuy it online or downloadschemes for free, and create it yourself.

Some companies have started to produce their own cardboards with a branded logo, and you can as well. If you create a 360 video, you can double the brand experience through branded cardboard viewing.

Even if you don't create videos, you can still reach a tech-savvy audience by branding headsets. TheNew York Timestook it a step further by giving cardboards away. The newspaper announced last year that it will be shipping free cardboards to all its print subscribers. Later on, when theNew York TimesVR experiencewas launched, subscribers already had a branded tool to view the content.

Prices for branded Google Cardboards vary depending on material, colors and the quantity of the order but usually range anywhere between $1 and $10 per 1,000 pieces. Search for "branded google cardboards" to find manufacturers.

Related:Why Virtual Reality Is Vital

3. Turn your package into VR glasses.

You can also create your own cardboard headset out of your packaging like McDonald's did. For its thirtieth birthday, the company launchedHappy Goggles, a Happy Meal box that transformed into VR cardboard glasses. The project was launched in Sweden and received great acclaim.

Coca-Coladid the samewith packaging for Coke that transforms into VR glasses. And Budweiserdid it another way, turning a VR headset into the package. For the NBA playoffs, the company developed a special branded packaging based on VR headset. So their customers received both beer and VR headsets to watch VR content at the same time.

For this kind of project, consider hiring a marketing company or working directly with custom cardboard makers.

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4. Create a VR game.

Games have been broadly used by small and big businesses to support brand and customer engagement. Some restaurants and cafes provide branded arcades, where clients can earn points they can use to redeem discounts. Disney and other entertainment companieslaunchedgames related to released cartoons, movies and popular characters.

You too can create a game in VR. It can be a simple arcade with your branding, like McDonald's did by launching "Slope Stars”——虚拟现实游戏,可以让你有一个滑雪经验erience and earn points. Or it can be an advanced game directly dedicated to your brand like IKEA has done. The IKEA VR experience lets youwalk in the Ikea kitchen, where you can open doors, walk around and explore the space. IKEA even added the ability tocook their famous meatballsin the VR kitchen.

Like other games, prices depend on your requirements and who you hire. Search for "VR games development services" for a list of companies.

Related:Will You Be Ready for the Virtual Reality Future?

5. Create a VR app.

VR apps are available for customers to use right now. Automobile companies create a VR experiencein auto showrooms, where customers can walk around, look at cars and even take a test drive. To support the movie, The Walk, Sony Pictures released an app where youexperience walking on the ropestretched in between Word Trade Center towers.

Just like with all VR games or apps, prices vary depending on your requirements. Search for "VR app development services."

VR may be new, but it's already opening opportunities for new and existing businesses. And even though current technologies are still a step or two away from breaking into mass market, now is a great time to start paying attention to theVR market. Now, you can master the tools, and build brand loyalty before your competition does.