5 Ways to Catapult Your Company's Success With Gen ZLeaders who adapt and prepare their businesses and teams to work with Gen Z will thrive -- and build a strong company along the way.

BySteve Robertson

Opinions expressed by Entrepreneur contributors are their own.

littlehenrabi | Getty Images

As Millennials are growing up and moving into the real world, the fuss about "kids these days"has shifted to Generation Z. Will this generation "ruin" whole industries like Millennialsreportedly did? Most importantly, how can this generation of digital natives possibly fit into the working world?

Gen Z consists of people born from the mid-'90s and later. Their media consumption, not surprisingly, exists mostly via their smartphones, and the social media channels they prefer differ from those of Millennials. This generation, considered cause-driven and cause-motivated, is60 million strongand growing, according to a 2016 Monster survey.Business Insider reportsthat this generation is also the most inclusive and diverse one we've seen. The Chicago Tribune calls Gen Zers "entrepreneurial yet pragmatic."

So the worries that Gen Z will "ruin" industries are, by and large, unfounded. In fact, business leaders positioned to hire members of Gen Z will actually reap numerous rewards by bringing younger team members on board. Gen Zers are highly familiar with technology, and they've been raised knowing how to mine for information themselves. The independence that comes with this open access to tech also makes them entrepreneurial.

Related:Why 'Gen Z' May Be More Entrepreneurial Than 'Gen Y'

Gen Zers are also used to multitasking and willing and able to adapt to change. They are quick to take on new skill sets and are cause-driven. Adding this younger cohort to a team not only brings in those qualities, but it also helps that team connect with younger consumers and stay up-to-date on trends. Millennials and Gen Z together make up48 percent of the media audience in the U.S., according to the Nielsen Total Audience Report, so keeping current can make all the difference for a company.

Related:Bashing the Stereotypes: What You Need to Know About Gen Z

Joining forces with the youngest generation in the workforce is going to require some adjustments for older business leaders. Leadership and communication styles, in particular, do not always translate well across a generational divide. Here are five ways to prepare any workplace for Gen Z to produce a thriving team:

1.Update the office.

Gen Z is used to having exceptional network connectivity. Any space created with Gen Z in mind should enable these young employees to focus on their work without any distractions in an environment that enables creativity and innovation.

And according to aHuffington Post article, despite its tech expertise, Gen Z prefers face-to-face communication with employees and bosses, so make sure the work environment allows for this. Are company leaders accessible, or are they tucked away behind closed doors in offices? Is it easy for employees to grab co-workers' attention (whether that's digitally or in person), or are individuals sectioned off in cubicles? Providing work flexibility and a collaborative environment will also ensure this generation will stick around.

Further, there should be space to build a community. Work Design Magazine reports that38 percent of this generationcites opportunities for collaboration in the workplace as vital. The rest prefer to work independently. This distinction in preference should be accommodated.

2. Learn to coach -- not micromanage.

Micromanaging stifles creativity and slows down productivity. But managers who know how to coach employees by giving helpful feedback and creating opportunities to innovate can get the best out of younger workers. In fact, according to a study by Universum,33 percent of Gen Zersare afraid that they will underperform in their careers, so feedback is a priority for them.

This mentoring approach doesn't have to wait until Gen Z enters the workforce. Wake Forest University, for example, has developed agroup mentoring programfor its alumni in several cities, helping them learn to cope with challenges in their professional and personal spheres. The program also helps college seniors who are nearing graduation by introducing them to alumni and fellow students at networking roundtables.

Implementing a mentorship program at your company isn't tough to do. In fact, it's likely that some of your tenured staff -- especially Millennials -- will be willing and ready to serve as mentors for your Gen Z employees. Use your tenured teammates to your advantage.

3. Communicate company values.

Company values should be evident from the moment a job is posted. If they're not on the job description itself, make sure candidates can find them on your "About" page in just a click or two. Doing so helps Gen Zers know what you stand for as early as possible.

But being transparent about values shouldn't stop there. Managers should help employees understand how they fit into that framework by clearly demonstrating in reviews (or even casual conversations) how their individual work contributes to a larger goal. And at the highest level, business leaders should build their company culture upon their vision, social purpose and greater mission. Company decisions should be based on that culture and be made consistently.

While brand stories have always played a role in attracting employees and customers, mission statements are especially important when it comes to Gen Z workers. In a 2016 study, EY found thattwo-thirds of Generation Zreported equal pay and promotion — regardless of race or gender — as major parts of whether to trust employers.

Related:How to Use Authenticity to Capture the Attention of Generation Z

4. Define their sandbox.

Once the parameters have been set, let these digital natives go wild with creativity. After growing up with endless knowledge at their fingertips, Gen Zers are likely to think big. Defining guidelines empowers the whole team while helping them function efficiently. In the aforementioned Monster survey, 76 percent of Gen Zers said they feel in control of their own career paths, and 49 percent hope to become business owners.

This generation also prioritizes moving for the right job (67 percent would do so) and working outside the 9-to-5 if it paid more (58 percent were in favor). This generation is ambitious, to say the least, but guidance from more experienced leaders can help them stay on the right track without moving outside of the company comfort zone.

5. Learn from them.

While Gen Zers have a lot to learn from older co-workers and leaders, they also have plenty to teach. Gen Z is one of the largest customer demographics in the country, making up25.9 percent of the populationand controlling $44 billion in the U.S. economy.

The social media techniques that work on Gen Xers and Millennials won't work for most Gen Z-focused campaigns, nor will many traditional marketing materials. Companies housing members of this up-and-coming generation of workers are poised for marketing success if they take the time to listen.

As with all the generations before them, Gen Zers differ from their older co-workers and employers. Leaders who adapt and prepare their businesses and teams to work with Gen Z will thrive -- and build a strong company along the way.

Wavy Line
Steve Robertson

CEO of Julian Krinsky Camps & Programs

Steve Robertsonis the CEO ofJulian Krinsky Camps & Programs(JKCP), an organization specializing in youth-to-adult programming that turns curiosity into passion and skill. Steve has been with the company for 18 years. In this role, his primary responsibility is to cultivate a culture that results in memories lasting a lifetime.

Editor's Pick

Related Topics

Business News

Kristen Bell and Dax Shepard's Family 'Stranded' at Boston Airport During 9-Hour Delay: 'We Made Quite a Home Here'

The actors spent $600 on pillows and blankets while waiting for their flight.

Marketing

How ChatGPT Is Changing Digital Marketing (for Better or Worse)

The current state-of-play strengths, weaknesses and potential of this breakthrough tech, and why owners and other execs should be aware of its capability gaps.

Business News

Mark Zuckerberg's Net Worth Soars to $113 Billion after Meta Stock Surges — Making Him the 9th Richest Person in the World

Mark Zuckerberg experienced a remarkable boost in his wealth, with gains of up to $9 billion, after Meta's stock surged by 9% following a robust second-quarter earnings report.

Business News

What Is a 'Lazy Girl Job'? New TikTok Trend Empowers Women to Work However They Want

The trend began as a way for women to find more free time during their days.

Devices

Get an Extra Discount on a Tiny Camera, Just $60.99

This camera may be little, but there's a ton you can do with it.

Real Estate

How to Utilize Exclusive Rights and Use Clauses in Commercial Real Estate

From use clauses to tenant-landlord agreements, knowing your rights in commercial real estate is vital.